The National Football League (NFL) and NGL mitú today announced a partnership to create and amplify original content that combines the passion of the NFL with the unparalleled reach and authenticity of the NGL mitú. in the Latino community.
The NFL will create more than 20 portions of custom NFL El Snap content, and mitú, which merged with NGL Collective, will distribute and promote the content throughout its social platforms, which are leading destination for American Latinos. The NFL has the biggest Latino fanbase of any recreation within the U.S., with more than 53% of fans below the age of 35. The league now combines forces with NGL's advert community and mitú's content creators to keep supplying the Latino network with content made for them.
"The NFL/NGL mitú partnership signals and showcases the connection and intersection between football culture, Latino culture and pop culture. The influence of the Latino community on mainstream culture is the reason why we're taking custom curated NFL content born of our newly developed social platform NFL El Snap and leveraging mitú's large scale social footprint and content studio to bring NFL fans even closer to the game. With the power of mitú, our NFL Snap content will be placed at the heart of where bicultural NFL fans live on a daily basis." - Marissa Solis, NFL SVP Global Brand and Consumer Marketing.
NGL mitú will more optimally position the game, players and La Cultura within the NFL's growing Latino fan base. With the culture creators at mitú and the ability to amplify content across its cultural distribution ad network at the NGL Collective, the company serves as a dual NFL partner.
Joe Bernard, Chief Revenue Officer of NGL mitú said, "Over 75% of the NFL's social audience today is under the age of 35, and Latinos are the most engaged among them, so it makes sense that we would partner with them to connect our unparalleled audience network and mitú's reach as the top digital U.S. Latino community. This partnership is a demonstration of the combined power of NGL Collective and mitú from our merger earlier this year and a validation of our pre-eminent market position for partners nationwide. The NFL's partnership is a case study in how to reach Latino fans with authenticity and credibility, amplifying the power and excitement of American Football."
